{"id":122690,"date":"2022-04-08T10:47:22","date_gmt":"2022-04-08T08:47:22","guid":{"rendered":"https:\/\/www.sggw.edu.pl\/?p=122690"},"modified":"2022-04-08T10:47:31","modified_gmt":"2022-04-08T08:47:31","slug":"the-operational-dimension-of-digitization","status":"publish","type":"post","link":"https:\/\/www.sggw.edu.pl\/en\/the-operational-dimension-of-digitization\/","title":{"rendered":"The operational dimension of digitization"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"122690\" class=\"elementor elementor-122690\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-72150922 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"72150922\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bbc7ec0\" data-id=\"bbc7ec0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3d5db81c elementor-widget elementor-widget-wp-widget-bcn_widget\" data-id=\"3d5db81c\" data-element_type=\"widget\" data-widget_type=\"wp-widget-bcn_widget.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"mn-grid breadcrumb\">\n                                    <div class=\"breadcrumb-inner mn-grid-12\"><div class=\"breadcrumbs\" vocab=\"https:\/\/schema.org\/\" typeof=\"BreadcrumbList\"><span property=\"itemListElement\" typeof=\"ListItem\"><a property=\"item\" typeof=\"WebPage\" title=\"Go to Szko\u0142a G\u0142\u00f3wna Gospodarstwa Wiejskiego w Warszawie.\" href=\"https:\/\/www.sggw.edu.pl\/en\/\" class=\"home\" aria-current=\"page\"><span property=\"name\">Home<\/span><\/a><meta property=\"position\" content=\"1\"><\/span><\/div>    <\/div>\n                                <\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5af7d424 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5af7d424\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5af3ed9f\" data-id=\"5af3ed9f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-580f21d elementor-widget elementor-widget-post-title\" data-id=\"580f21d\" data-element_type=\"widget\" data-widget_type=\"post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<section>\n                    <div class=\"mn-grid entry-header-inner section-inner medium\">\n                        <h1 class=\"mn-grid-12 entry-title\" style=\"\">\n                            The operational dimension of digitization\n                        <\/h1>\n                    <\/div>\n                <\/section>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76995e91 elementor-widget elementor-widget-spacer\" data-id=\"76995e91\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5fbb5098 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5fbb5098\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6e49ad6\" data-id=\"6e49ad6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-856f037 elementor-widget elementor-widget-image\" data-id=\"856f037\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1170\" height=\"784\" src=\"https:\/\/www.sggw.edu.pl\/wp-content\/uploads\/2022\/04\/kiryjow_mendel_NAWA_PR.jpg\" class=\"attachment-full size-full wp-image-122613\" alt=\"\" srcset=\"https:\/\/www.sggw.edu.pl\/wp-content\/uploads\/2022\/04\/kiryjow_mendel_NAWA_PR.jpg 1170w, https:\/\/www.sggw.edu.pl\/wp-content\/uploads\/2022\/04\/kiryjow_mendel_NAWA_PR-300x201.jpg 300w, https:\/\/www.sggw.edu.pl\/wp-content\/uploads\/2022\/04\/kiryjow_mendel_NAWA_PR-1024x686.jpg 1024w, https:\/\/www.sggw.edu.pl\/wp-content\/uploads\/2022\/04\/kiryjow_mendel_NAWA_PR-768x515.jpg 768w\" sizes=\"(max-width: 1170px) 100vw, 1170px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5d9054bb\" data-id=\"5d9054bb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3f3e70b3 elementor-widget elementor-widget-w12\" data-id=\"3f3e70b3\" data-element_type=\"widget\" data-widget_type=\"w12.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<section>\n                <div class=\"mn-grid\">\n                    <div class=\"mn-grid-12 mn-mod-text-links\">\n                        <p><i><span style=\"font-weight: 400\">Digital PR makes WOW, how the university&#8217;s social media creates its brand. <\/span><\/i><span style=\"font-weight: 400\">\u00a0session was conducted by Anna Kiryjow-Radzka, PR specialist at the Warsaw University of Life Sciences, and the President of the &#8220;PRom&#8221; Association. The invited experts shared their knowledge and experience with the conference participants.<\/span><\/p><p><span style=\"font-weight: 400\">The panelists were:<\/span><\/p><ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Dr hab. Marta Mendel, Vice-Rector for International Cooperation, Warsaw University of Life Sciences<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Paulina Boro\u0144-Kacperek, Head of Admissions Office, Wroc\u0142aw University of Environmental and Life Sciences \/ Marketing Star 2021<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Maciej Krzyczkowski, Head of International Cooperation and Promotion, Collegium Civitas<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Oleksandr Zakharchuk, Social Media Strategist and Content Curator, Ready Study Go! Poland, NAWA Research, Poland \/ Gwiazda Marketingu 2019<\/span><\/li><\/ul><p>\u00a0<\/p>\n                    <\/div>\n                <\/div>\n            <\/section>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-416c2d06 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"416c2d06\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-10ac3d47\" data-id=\"10ac3d47\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-679f2f91 elementor-widget elementor-widget-w12\" data-id=\"679f2f91\" data-element_type=\"widget\" data-widget_type=\"w12.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<section>\n                <div class=\"mn-grid\">\n                    <div class=\"mn-grid-12 mn-mod-text-links\">\n                        <p><span style=\"font-weight: 400\">The discussion presented a three-stage <\/span><i><span style=\"font-weight: 400\">student journey.<\/span><\/i><\/p><p><span style=\"font-weight: 400\">During the &#8220;before&#8221; phase, universities build a brand image and communicate with potential recipients &#8211; the crowning accomplishment is the recruitment of the best candidates. <\/span><span style=\"font-weight: 400\">After they become students, the &#8220;in progress&#8221; phase is launched; the young people&#8217;s contact with the university is of multidimensional nature, the new experience of studying not only in the classes, but also in the dean&#8217;s office, social media and the Internet absorbs them completely. <\/span><span style=\"font-weight: 400\">This shapes the opinion about our universities among the most authentic brand ambassadors &#8211; the students. <\/span><span style=\"font-weight: 400\">Their opinion is usually considered by the prospective candidates.\u00a0 <\/span><span style=\"font-weight: 400\">The finale is an &#8220;after&#8221; phase, when the alumni receive their diplomas &#8230; <\/span><span style=\"font-weight: 400\">Do they intend to stay with us? Are we going to be important to them? <\/span><span style=\"font-weight: 400\">It depends on our communication &#8211; combined with a dialogue, digital and university openness in the COVID-19 era. <\/span><span style=\"font-weight: 400\">Those topics were discussed by experts representing the key levels of building the university&#8217;s brand.<\/span><\/p><p>More info at<a href=\"http:\/\/perspektywy.pl\/portal\/index.php?option=com_content&amp;view=article&amp;id=7130&amp;catid=24&amp;Itemid=119\"> site<\/a>.<\/p>\n                    <\/div>\n                <\/div>\n            <\/section>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The operational dimension of digitization Digital PR makes WOW, how the university&#8217;s social media creates its brand. \u00a0session was conducted by Anna Kiryjow-Radzka, PR specialist at the Warsaw University of Life Sciences, and the President of the &#8220;PRom&#8221; Association. The invited experts shared their knowledge and experience with the conference participants. The panelists were: Dr [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":122613,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[933,156],"tags":[143],"class_list":["post-122690","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bwm-aktualnosci-en","category-news-international-cooperation","tag-conference"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.sggw.edu.pl\/en\/wp-json\/wp\/v2\/posts\/122690","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sggw.edu.pl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sggw.edu.pl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sggw.edu.pl\/en\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sggw.edu.pl\/en\/wp-json\/wp\/v2\/comments?post=122690"}],"version-history":[{"count":7,"href":"https:\/\/www.sggw.edu.pl\/en\/wp-json\/wp\/v2\/posts\/122690\/revisions"}],"predecessor-version":[{"id":122697,"href":"https:\/\/www.sggw.edu.pl\/en\/wp-json\/wp\/v2\/posts\/122690\/revisions\/122697"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sggw.edu.pl\/en\/wp-json\/wp\/v2\/media\/122613"}],"wp:attachment":[{"href":"https:\/\/www.sggw.edu.pl\/en\/wp-json\/wp\/v2\/media?parent=122690"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sggw.edu.pl\/en\/wp-json\/wp\/v2\/categories?post=122690"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sggw.edu.pl\/en\/wp-json\/wp\/v2\/tags?post=122690"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}