{"id":214405,"date":"2024-09-09T10:00:13","date_gmt":"2024-09-09T08:00:13","guid":{"rendered":"https:\/\/www.sggw.edu.pl\/?p=214405"},"modified":"2024-09-12T11:38:10","modified_gmt":"2024-09-12T09:38:10","slug":"european-universities-alliances-for-the-future-conference","status":"publish","type":"post","link":"https:\/\/www.sggw.edu.pl\/en\/european-universities-alliances-for-the-future-conference\/","title":{"rendered":"\u2018European Universities – Alliances for the Future\u2019 conference"},"content":{"rendered":"\t\t
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\n \u2018European Universities – Alliances for the Future\u2019 conference\n <\/h1>\n <\/div>\n <\/section>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The Conference<\/strong><\/p>

While launching the event, Director Katarzyna Aleksy stated: \u2018European alliances are the academic universe where ideas clash and that is also the purpose of the 2nd. European Universities Conference’.<\/p>

\u2018It must be considered a great achievement that as many as 32 Polish HEIs are members of European alliances. The synergy of our efforts has shown that this is the right way to bring European science up to date,’ emphasised dr hab. Andrzej Szeptycki, prof. UW, and Undersecretary of State at the Ministry of Science and Higher Education.<\/p>

The opening presentation \u2018Universities without borders: the transformative power of European university alliances as a new form of internationalization\u2019 was delivered by Professor Dorothy Kelly, University of Granada.<\/p>\n <\/div>\n <\/div>\n <\/section>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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The UNIgreen perspective<\/strong><\/p>

\u2018Academics and administration – two worlds or communicating vessels? Experiences and recommendation\u2019<\/strong><\/p>

The event agenda allowed presenting UNIgreen’s perspective on two occasions.<\/p>

On the first day of the event, the Vice- Rector for Internationalisation, dr hab. Marta Mendel, prof. SGGW, contributed her expertise and experience during the \u2018Academics and administration – two worlds or communicating vessels? Experiences and recommendations\u2019 panel. The panel was also joined by dr hab. Katarzyna G\u00f3rak-Sosnowska, prof. SGH, the Chair of the Academic Administration Forum Association; dr hab. Katarzyna de Lazari-Radek, prof. U\u0141, Vice-Rector for Internationalisation of Science and Education, University of \u0141\u00f3d\u017a; Grzegorz Robak, Director of the Centre for International Cooperation and the ENHANCE+ Alliance core officer, Warsaw University of Technology. The discussion was moderated by Ewa Kiszka, Chair of the IROs Forum, Head of the Internationalisation Office of the Gdansk Medical University.<\/p>

\u2018The initiative to establish so-called European Universities is an initiative to build bridges, develop close cooperation and combine skills and resources. \u2018We are to work together to make European universities a place that responds to societal challenges and the demand for competences in Europe\u2019 said Ewa Kiszka (GUMed\/IROs).<\/p>

Rector Marta Mendel addressed the question of evaluating the impact of academics and administrative staff on the various tasks and functions faced by the Universities of the Future, and the question of where the clue to building an efficient, engaged, open and well-connected academic community may be found. Rector Mendel stressed the fact that \u2018the cooperation and synergy between academic and administrative staff guarantees a diversity of perspectives and their mutual complementarity. \u2018At UNIgreen, we work as a team and are in regular contact so that the flow of information and ongoing communication provides everyone involved in our Alliance with a sense of satisfaction with the activities carried out.\u2019<\/p>

The other opportunity to present UNIgreen was a discussion panel \u2018The power of PR in the activities of EUI Alliances\u2019, which was moderated by Anna Kiryjow-Radzka, President of the PR and Promotion of Polish Association of Polish Universities \u2018PRom\u2019, PR specialist at SGGW, the WP9 Dissemination and Communication coordinator, who invited female experts to join the discussion: Renata Czeladko, head of the Press Centre and Public relations Office, Spokesperson for SWPS University;\u00a0 Anna Kuczborska, Communication officer, Nicolaus Copernicus University in Toru\u0144; Marta Malepszak, Head of the European University Office at Poznan University of Technology; Anna \u017bmuda-Muszy\u0144ska, spokeswoman for the Centre for Communication and Marketing at the AGH University of Science and Technology in Krak\u00f3w.<\/p>

The main purpose of the panel was to discuss the role and importance of public relations activities in creating the image and increasing the impact of the European University Alliances. The panellists shared with the audience their thoughts and experiences on the impact of PR activities on the awareness and reputation of the Alliances, the role of PR in creating the image of the EUI Alliances as promoters of European values and the role of PR as a trigger for internationalisation. The discussion also addressed communication challenges. The experts, among others, answered questions on how to build and promote a common Alliance identity while respecting the individual identities of each university. They concluded by discussing the greatest challenges in adapting PR strategies to diverse conditions – language<\/p>

barriers, cultural barriers and differences in communication styles between Alliance members.<\/p>

2nd European Universities Conference – Expectations and Challenges<\/strong><\/p>

The conference provided an excellent demonstration of the European Universities issue as being a major perspective that is both a source of international prestige and a great challenge for universities. Thanks to the panel discussions, the event participants learned about the most up-to-date activities implemented at all strategic and operational levels.<\/p>

The conference took place on 4 and 5 September 2024 in Krakow, Poland.<\/p>

Partners<\/strong><\/p>

KRASP<\/a><\/p>

Stowarzyszenie PR i Promocji Uczelni Polskich \u201ePRom\u201d<\/a><\/p>

IROs Forum<\/a><\/p>

Stowarzyszenie Forum Administracji Akademickiej<\/a><\/p>

EUPRIO<\/a><\/p>\n <\/div>\n <\/div>\n <\/section>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t

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