The discussion presented a three-stage student journey.
During the “before” phase, universities build a brand image and communicate with potential recipients – the crowning accomplishment is the recruitment of the best candidates. After they become students, the “in progress” phase is launched; the young people’s contact with the university is of multidimensional nature, the new experience of studying not only in the classes, but also in the dean’s office, social media and the Internet absorbs them completely. This shapes the opinion about our universities among the most authentic brand ambassadors – the students. Their opinion is usually considered by the prospective candidates. The finale is an “after” phase, when the alumni receive their diplomas … Do they intend to stay with us? Are we going to be important to them? It depends on our communication – combined with a dialogue, digital and university openness in the COVID-19 era. Those topics were discussed by experts representing the key levels of building the university’s brand.
More info at site.