Identification concept
The tradition and the character of the Warsaw University of Life Sciences tradition focus on life sciences. Therefore, life has become the main inspiration for the new visual identity of the University, and the refreshed traditional symbol of the University has become the basic element of the SGGW logo.
Life is based on cells made of proteins and organic compounds. The visual identity of the University is constructed in a similar way – it is made up of elementary particles of the Warsaw University of Life Sciences. Their shapes, based on a circle, refer to nature on a micro-scale – water drops, particles, cells.
“SGGW elementary particles” allow you to build coherent and original compositions, illustrations, and animations. They are part of the original typography, as well as the Symbol and Sign of the Warsaw University of Life Sciences.
Life and nature are also the starting point for the color palette. The basic colors are three shades of green and red. The colors are inspired by the colors found in nature. An additional important component of identification is the use of tonal transitions – reflecting the fluidity and variability of life and nature.
The identification determines the style of illustrations and photographs used in the University’s communication. All promotional materials of SGGW are created to communicate to two lines of identification. The differentiation of the visual language into two lines results from two target groups: youth, high school students, students and scientists, entrepreneurs and politicians.
Character
The mark of the Warsaw University of Life Sciences consists of a graphic symbol based on the historical emblem of the University and the logo containing the abbreviated name of the University.
The symbol is based on the 1918 version of the emblem. It contains an image of an eagle with spread wings and twigs in its talons, three stars symbolizing the first three faculties of the University, and a wreath consisting of plant motifs referring to the fruits of the earth – fruits, grains, vegetables, surround the “Symbol”.
All elements of the symbol, except for the eagle and the logotype, are made of elementary particles of the Warsaw University of Life Sciences. The logotype contains the name of the University (without the note “in Warsaw”). It is available in the basic Polish and English version as well as vertical Polish and English version, hereinafter referred to as “Logotype”. Symbol and Logotype may be used separately.
The short logo contains the abbreviated name of SGGW. There is no English version. In English-language materials using the abbreviated logo, the Polish version should appear, as the abbreviation “SGGW” is a recognizable brand.
Elementary particles
Elementary particles of WULS-SGGW are shapes which are used to build illustrations, decorative motifs, and elements of the Symbol. They constitute the basis of the visual language used by the University. Their forms refer to nature on a micro scale – water drops, particles, cells. They are made of circle segments and do not contain straight lines.
Elementary particles in the symbol
For consistency of identification, “particles of
elemental SGGW”. They form a wreath around the form of an eagle and
graphic elements contained in the center of the circle.
Typography
The identification is based on two typefaces.
Basic cut
SGGW Sans is an original modification of the Alergia typeface. Bullets are made of elementary particles of the Warsaw University of Life Sciences. The font is a modification of the Alergia typeface by Mateusz Machalski.
SGGW Sans is the basic typeface used in texts, on websites, in presentations. This typeface is used to represent the University’s logos. The SGGW Sans Condensed variant is used in technical prints, tables, and scientific presentations – in situations where space is needed.
Decorative typeface
SGGW Mastro is an original modification of the Mastro cut. Diacritical marks, bullets and other typographic details are made of elementary particles of WULS-SGGW. SGGW Mastro is used in titles, in promotional slogans and in festive university prints. This typeface is also used in typography in the symbol of the University.
